Pantone presents the color of the year, RADIANT ORCHID!
“While the 2013 color of the year, Pantone 17-5641 Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination,” said Leatrice Eiseman, executive director of the Pantone Color Institute in a news release Thursday. “Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm.”
Pantone’s annual color choice is one part cultural indicator and one part marketing forecast. The choice is influenced by movies in production, fashion runways, traveling exhibitions, new artists, technology, travel hot spots, sports and other socio-economic conditions
The selection follows a revival theme started last year when Pantone selected Emerald as the Color of the Year for 2013, following the energizing Tango Tangerine for 2012. In September, Pantone revealed its top 10 shades for next spring, with Dazzling Blue leading the charge. The color is the same cobalt shade as Facebook’s logo and Citibank’s wildly popular bike share program in New York City.
Are you fan of Radiant orchid? What do you think should have been Pantone’s Color of the Year?