Pantone presents the color of the year, RADIANT ORCHID!


“While the 2013 color of the year, Pantone 17-5641 Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination,” said Leatrice Eiseman, executive director of the Pantone Color Institute in a news release Thursday. “Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm.”


Pantone’s annual color choice is one part cultural indicator and one part marketing forecast. The choice is influenced by movies in production, fashion runways, traveling exhibitions, new artists, technology, travel hot spots, sports and other socio-economic conditions


The selection follows a revival theme started last year when Pantone selected Emerald as the Color of the Year for 2013, following the energizing Tango Tangerine for 2012. In September, Pantone revealed its top 10 shades for next spring, with Dazzling Blue leading the charge. The color is the same cobalt shade as Facebook’s logo and Citibank’s wildly popular bike share program in New York City.


Are you fan of Radiant orchid? What do you think should have been Pantone’s Color of the Year?

Posted in Uncategorized

SWAG | Blue Moon recognized by Print Solutions Magazine

SWAG | Blue Moon was named the fifth fastest-growing print distributor by Print Solutions Magazine!

The official publication of the Print Services and Distributor Association, Print Solutions Magazine releases its rankings annually. The Print Services and Distributor Association is comprised of professionals in the print, marketing and business communications industries nationwide.

In addition to being one of the fastest-growing companies in its sector, SWAG | Blue Moon also posted the 10th highest sales in technology services, reporting $1.3 million in sales of services as well as 25 percent growth over its last fiscal year. The Northern Nevada-based business placed 35th among the top 50 companies in the association as well.

Posted in Uncategorized

Twitter Tops Facebook For Biz Engagement

In the latest round of social media competition, Twitter appears to have gained an edge on Facebook, according to a new study. The just-released survey from Livefyre, a social software start-up, shows that 93% of businesses are turning to Twitter for real-time social content curation. That compares to the 89% of businesses that are using Facebook, according to the study, which was based on responses from more than 200 executives in a range of industries. “Twitter appears to be the most important social curation tool for businesses,” said Mia Gralla, marketing manager at Livefyre.

While businesses are eagerly tapping into Twitter, the Livefyre survey found that only 50% of respondents report aggregating and displaying YouTube videos. Meanwhile, Instagram appears to be gaining steam, with 41% of businesses curating pictures from the photo/video sharing platform, which is owned by Facebook.

Overall, 82% of businesses have bolstered user engagement by curating social activity about their brand and integrating it into their websites and mobile apps, Livefyre found. “It can be challenging for brands to produce enough content to keep viewers interested and engaged,” said Gralla, “but social curation enables marketers to tap into what people are already saying about their brands on social networks and use it to promote products.” twittertopsfacebook

Posted in Uncategorized

The Printed Calendar Is Still King

Birthdays, holidays, special days, any days. From the momentous to the mundane, the dates we can’t forget are recorded on our calendars.

But, in a world dominated by digital everything, does the printed version of our record keeping still have a place?

According to PPAI studies Calendar Usage In The Workplace and Calendar Usage In U.S. Households, the answer is absolutely.

A 1981 study conducted by the Calendar Advertising Council showed that printed calendars were a mainstay in the home and office. Fast forward three decades and not much has changed.

1981 98% of homes had a printed calendar and nearly every business had one
2011 79% of homes and 78% of businesses still have a printed
calendar—that’s only a 19% drop in 30 years and major advancements in technology
1981 70% of calendars at home and 80% at a business were advertising calendars
2011 61.4% of calendars at home and 76% at a business are still promotional vehicles
1981 There were nearly 4 calendars in the home and 2.5 at a business
2011 3 calendars in the home and 2 at a business


Posted in Uncategorized

Business Learns From Creatives

Andy Warhol said it best: “Good business is the best art.” And recently, many businesses have begun to turn to the arts, not just as a creative asset, but as an part of enterprise woven into the fabric of business.

John Maeda, the president of the Rhode Island School of Design (RISD), predicts that artists will emerge as the new business leaders and cites RISD graduates Joe Gebbia and Brian Chesky, co-founders of Airbnb, as prominent examples. The author William Deresiewicz heralds reading as the most important task of any leader. John Coleman makes a compelling case for the role of poetry in business. Intel named pop musician as director of creative innovation. And the World Economic Forum has been inviting arts and cultural leaders to its events for several years and this year added the ‘Role of the Arts’ to its Network of Global Agenda Councils.

The art of business becomes more important. Data and analytical tools allow us to maximize processes and best practices, but intuition and creativity remain as the only new factors that allow true innovations. Creativity cannot be subjugated, only explored. And like artists, business must expand an attitude and develop creative practices in order to see business fresh and create something innovative.

Information/fact source business technology




Posted in Uncategorized