FONTS

If graphic design is a religion, fonts are its priests – some are dazzling and improve your understanding of the text and others are, well … best avoided. In this day and age, a person’s choice of font is as important as their style, their taste or their of lack of imagination.

We got to discussing fonts and thought it a good idea to blog about some font advice.

Never mix serif and sans serif in a single document unless you know what you’re doing. Serifs are the little added bits of ‘decoration’ to a character, Arial has practically no serifs, while Excalibur consists of little else. Mixing these two basic distinctions in a document is akin to dressing as a clown at a black tie event. It looks dumb and makes no sense.

Most fonts should not be used, ever. It’s not that they are all terrible, it’s just that unless you’re making a children’s birthday party invitation, there is very little call for them. If you do find yourself in the position where you need various  fonts, don’t use the ones that are available by default.

Don’t ever use Comic Sans Serif. It was a font introduced by Microsoft in 1995 who imagined (as only Microsoft can) that having a comic looking font would make those Powerpoint presentations slightly less horrid.

There are people who’d spit on their own grandma before using Times New Roman, but will swear by the beauty of Georgia. Univers was once the golden boy of typefaces, being used on everything from General Electric products to Apple PowerBooks. Many unemployed have lost sleep over which font to use on their resume – Tahoma or Verdana? Calibri is used by people who actually like Arial, but are too afraid to admit it.

Everyone reading this has a favorite font, and that’s great… Just remember that Wingdings doesn’t count.

Happy Fonting!

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